The recent acquisition of Magento by Adobe for $1.68 billion shall ultimately result in a comprehensive system for customers and solution providers like Vyrazu Labs. The ecosystem which shall come into place shall help in the design of digital advertisements, build e-commerce websites and offer customers a wider horizon for carrying out digital transactions.
Nearest Competitors of Adobe:
One of the early birds in the cloud market was Salesforce.com Inc. Using the SaaS model of delivery, Salesforce proposes solutions for sales, marketing and services for the enterprise. It was possible because of their own acquisition of Demandware for $2 billion in the year 2016.
SAP acquired Hybris for around $1.5 billion dollars in the year 2013 which paved the way for its entry into enterprise e-commerce, something it was trying for quite some time. From SAP’s point of view, it was a missing link in their enterprise chain which was rectified by this purchase.
The other big player in this area is Oracle which provides e-commerce solutions which run in Oracle Cloud. Through this one can design content which is rich in features for online stores. Also, one can develop custom extensions using the features of the Oracle Commerce Cloud.
The outcome of the deal for Magento:
Magento started out as an open source e-commerce platform using PHP technology. The customer base consists of mostly business in the SMB segment. Adobe shall be presenting Magento Commerce as Adobe Commerce Cloud. The strong pulling power of Adobe’s brand shall help push further upwards the value and deliverability of Magento. Also, Adobe shall try to push sales in the enterprise section, which shall be an addition to Magento’s current customers in the small and midsize business. Most importantly, with Adobe behind its back, Magento will have access to a very strong financial foundation on which to build itself as a part of Adobe Commerce Cloud.
Benefits for Adobe:
Adobe took an intelligent decision of purchasing Magento rather than coming out with a new SaaS product of its own. Adobe was missing out on an e-commerce platform as a part of its product suite. This purchase shall help Adobe find its own space in the B2B and B2C segment. Also, it shall automatically be getting access to Magento’s present customer base which incidentally is not a small number. The best fit shall obviously come if Magento fits well with Adobe’s Experience Cloud platform.
Positive traction for Vyrazu Labs from the acquisition:
Vyrazu Labs has always had a sizeable presence in the SMB sector. This is in addition to the existing international clients for whom customised projects are designed and delivered. The acquisition of Magento by Adobe is going to open up opportunities in the small and medium business space because of Magento’s focus in this area. This is going to translate into huge business opportunities for Vyrazu Labs as our team of developers have acquired expertise in Magento after the successful execution of many international projects, some of which is mentioned here:
Get in touch:
Our Magento experts shall take care of all your requirements and shall develop solutions customised to the specifications of the system you want to develop. Feel free to get in touch with us at Vyrazu Labs and our development team will take care of the rest.