Do you need to have PWA and AMP for Magento Commerce? A complete overview for your Magento upgrade and new Magento development

Magento , Posted by on 2019/02/21 0     Comments

In an earlier blogpost of mine, we did have a look at Magento, its advantages and why online marketers prefer it to other platforms. You must be aware that online stores which were housed in the Magento 1.9 ecosystem have already started migrating to Magento 2.0 since the official support for Magento 1.9 would be ending on June 2020. As a result, Magento users would like to take advantage of the new ecosystem which Magento 2.0 has to offer.

It is common knowledge that no business organisation is going to like it if their website content does not load fast enough on devices, whether mobile, tablets or desktops. Also, since majority of the shopping these days happens to happen through mobiles, achieving the same on all different types of smartphones is in itself a challenge.

In order to improve the efficiency of your website, you have two very important tools to choose from which have their own distinct features — PWA and AMP. PWA and AMP for Magento Commerce is the new buzzword in tech circles and we need to explore its importance in the Magento universe.

What is AMP:

AMP was developed by Google in 2015 and is an open source project which requires less coding in order to speed up your website load. Additionally, it gives a far better experience to the customer and is SEO oriented which enhances the performance of your Magento powered online store.

What is PWA:

PWA stands for Progressive Web App and are web apps which generate the look of a regular mobile application. It provides rich offline experiences, push notifications and periodic background syncs.

Having had a general idea of what PWA and AMP are all about, it becomes important to have a look at the need of PWA and AMP for Magento Commerce.

Working of Google AMP:

The need of PWA and AMP for Magento Commerce shall be clearer once the working of both is known. So, let us see how Google AMP works.

AMP functions by improving the loading speed of your page. It excludes the unnecessary JavaScript, uses asynchronous loading after sizing the page elements statically. You need not redo or work on an entire site, instead you can choose the pages you want whose performance has to be improved by focusing on web design AMP development.

Process to be followed:

  • Create AMP template for particular type of content.
  • Use a rel=’’amphtml” tag on the non-AMP version of the content ( AMP version should be accessible to search engines).
  • AMP version should direct to the non-AMP version with a canonical tag.

Working of Progressive Web App:

The necessity of PWA and AMP for Magento Commerce shall be clearer once we know the working of both.

Basically, PWAs are web apps and for both iOS and Android their look and feel is like native mobile apps. It is able to support features like camera, geolocation in the web apps.

Process to be followed:

  • In order to make a Progressive Web App, install and register for a service worker separately and relate it with your app.
  • You shall be needing Social Worker, which incidentally is a worker script written in JavaScript. PWA is actually able to perform its activities because it works behind the scenes independently to help PWA. It caches static elements, pages and once a visitor opens the app, these are displayed.
  • In order to increase user engagement with your web apps use web push notifications.

Benefits of AMP:

  • Pages are instantly loaded since they are easily cached.
  • All existing formats of ads are supported.
  • Enhancement in engagement factor.
  • The website becomes 4 times faster as the load time of a page is reduced to less than 1 second.
  • Initially, it had a very narrow scope of utility, which was usage in news articles but presently has diversified to other areas of content.
  • The business and visual design is under the full control of the publishers of the website.

Well, you can go through this article for more on AMP.  

Benefits of PWA:

  • Faster page loading.
  • Enhancement of conversion rate.
  • It takes just one second for an user to scroll 60 frames.
  • User engagement possible by usage of push notifications.
  • An user will be able to work even if the internet connection is weak.
  • Permits smooth navigations and animations.
  • URL bar not required for opening on full screen.
  • Users can access website by using Home screen icon on device.
  • These webpages get stored in cache with Application Shell and on repeat visits are instantly loaded in less than 5 seconds.

Whether the usage of PWA and AMP for Magento Commerce is at all that essential, can be concluded only after discussing the disadvantages of each.

Disadvantages of AMP:

  • It is unable to enhance the search engine ranking.
  • The user activity cannot be tracked on AMP pages.
  • Not suitable for e-commerce website.

Disadvantages of PWA:

  • There are platform limitations which lead to re-engagement issues.

Which to choose between AMP and PWA?

Actually, both are needed in order to give your visitor a better user experience. AMP enables users to get quicker access to content whereas PWA gives a better user experience. There are some who say that PWA is better than AMP but in a similar vein, you need to note that there are hundreds of users who visit your store each day and their mobiel is the place where all apps are stored. Also, they want that the websites should load faster. This is where AMP come into play.

Also, PWA has become essential today as technology these days allows PWAs to work across all browsers, so a website need not pay for each browser. This in turn will lead to increased traffic, more leads and conversion of leads to business.

PWA and AMP for Magento Commerce:

Well, by now am sure you realise that you shall be needing both PWA and AMP for Magento Commerce in order to leverage the strengths of both and give your user the best possible experience both in terms of speed and features.

Also, we have been a leading player in the area of developmental work using Magento. So, if you have any requirement in this area, please do get in touch with us and we shall be glad to be able to serve you.

Before I wind up, as usual am looking forward to your feedbacks on this piece. Do let me know if there are other topics of interest which you would like to be discussed over here. Am sure we could work out something so that I can write on things which interest you.