Importance of UI, UX Design in an App Development Process, and how we make designs which shine.

technology , Posted by on 2019/04/20 0     Comments
UI-UX-1

The importance of UI, UX Design in an App Development Process can possibly be fairly made by those who are involved in the designing part of UI and UX in an app development process. Another group who can feel the importance of UI and UX are people like you and me, i.e. the users of the system. It is we, users who get attracted to apps which have rich features and give the best possible customer experience.

What is UI, UX:

Well, it is the developers who know that UI and UX are two very different things, but for us users it is sometimes common to confuse between the two.

UI is the short form of user interface and its area of concern is with the look of the designed application. UI developers mainly focus on how the app shall be appearing to the user from their perspective and shall be focussing more on the graphics content etc. Their aim is to focus on looks i.e making things more aesthetic.

UX, on the other hand stands for user experience and UX designers are concerned on how the end-user shall be working with the designed app. The interaction between the user and the app is the main focus of attention.

Needless to say, you can understand now why companies invest a lot in hiring the right talent for UI, UX design as it is their inputs on the app which acts as a doorway for the users to connect with the organisation via its app and helps them to create better business.

Key aspects of UI and UX usage:

The below mentioned points can act as inputs to highlight the importance of UI, UX Design in an App Development Process:

  • There should be a consistency of the colours, fonts and symbols of the app. This helps in making the app more user-friendly, thus enabling you to navigate between the features of the application. This consistency shall also help in the business app maintaining a consistent and appealing user interface.
  • It is better not to use complicated elements or styles that make the app look cumbersome or complicated as ease of usage shall be lost.
  • It is best to engage professionals who are skilled in the area of UI/UX design and who can cover all the aspects of the end to end interaction which an user is going to have with the application.
  • From an user point of view, the better made apps are those which take the shortest possible time in giving him what he wants, so that has to be kept in mind while designing the apps.
  • There should be a seamless movement between all the features that the app has to offer. This will greatly aid the user in having a better customer experience with the developed app.
  • Lastly, there should be an uniformity in the user interface of the app. This helps the end-user have an idea of the pattern in which the app can be navigated.

Importance of UI, UX Design in an App Development Process:

  • Organisations have been focussing on bettering the content of UI, UX as understanding the needs of the user and giving a proper solution which meets their requirement is more than half-done if they have a have a UI, UX design which performs efficiently.
  • The importance of UI, UX Design in an App Development Process can be understood from the fact that a well designed app has a direct relation to the level of customer satisfaction which customers have with business organisations.
  • A high level of customer satisfaction leads to valuable recommendations or leads which ultimately transfer to valuable business proposition. Out of these business propositions, it is natural that a percentage of the same shall be converting to business deals, thereby boosting the ROI for your business.
  • As an app is designed with a target audience in mind, UI, UX developers actually develop apps keeping this particular audience in mind. This in fact is possible only after you have been able to identify the segment which is important for your business activity and want to sell your product. So, once your target audience has been identified, it shall be easier to sell your product as per their requirements by developing an appropriate app.
  • If your app is successful amongst its users, it is sure to fetch recommendations which will help in increasing your database and target new users from there. This as you can very well understand has a direct relation on the sales of your enterprise. Now, you just cannot deny the importance of UI, UX Design in an App Development Process as every business activity is dependent on the figure of sales it makes in its annual balance sheet.

Our organisation has been very involved in the area of UI, UX development having designed UI, UX applications for organisations both at the domestic and international level. So, if it is such that you have any requirement for which it becomes essential to develop applications which need UI, UX engineers please do not hesitate to get in touch. Our team of UI/UX experts shall be glad to devise solutions which are customised in order to take care of your specific needs.

You can also have a look at this related blogpost in order to know a bit more on this topic.

Conclusion:

Well, by now I hope you are more than aware of the importance of UI, UX Design in an App Development Process. Also, since it is the user who ultimately interacts with an app, his /her requirements and ease of use are accorded the highest priority. But well designed UI, UX apps can only be made if sufficient research has gone into what can make your app more attractive and engaging with the audience you want to target. Furthermore, this can only happen if you happen to properly understand the needs of your target audience.

Well, it does feel great to have a feedback from your end as it makes the engagement more interactive. Also, please feel free to suggest topics which interest you and you would like to see them being discussed here. Shall be waiting for a word from your end.