Magento is one of THE most preferred and popular choices for most online ECommerce stores, and not without good reason! Over a quarter of all the e-commerce websites in the world, including some of the biggest ones, like Harvey Nichols, Warby Parker, Samsung, and Nike all run on Magento. Apart from being an Open Source platform, Magento is highly flexible, has a flawless administrative interface, and offers a plethora of robust features like search engine optimization and file management tools which help sellers create and run sites matching their particular business requirements.
To state the obvious, being Open Source, Magento Community Edition, the most popular among its 3 versions, is completely free to use, modify, and customize for your needs. While it does charge for any support you need, you would never even need to go that far, as Magento has probably the largest and most active developer community among all ECommerce platforms on the internet, which provides constant support through its forums. As such, it also gets regular updates from the developer community working on it, with any security flaws being spotted and fixed immediately. This is what makes it one of the safest and most inexpensive ECommerce platforms that you could use for your site.
Unlike most of its competitors, from the very get-go, Magento was designed as a tailor-made platform for e-commerce. Sites like WordPress, Drupal or Joomla are mainly content management platforms first, with added options of e-commerce plugins. This is why installing and building an ECommerce site on a Magento platform is easier than others. Key features offered by Magento which make it the preferred choice:
Being an open source platform, Magento is already highly customizable. On top of that, with a little coding knowledge, Magento can be completely personalized to suit your needs. With its “What you see is what you get” content management interface and user-friendly page editor lets people with little to no knowledge of coding easily customize detailed pages!
In this fast-paced age, most users expect a website to finish loading within just 2 seconds. Any delay beyond that directly increases the risk of them just giving up and moving on to something else, further lowering your overall conversion rate. Keeping this in mind, you would obviously want a platform which loads fast enough, allows pages to be cached easily, and also lets you have the features and options which you need on your e-commerce site without it lagging. Magento is quite well optimized for the web, allowing you to cache your pages quickly, recover data from massive databases in a matter of milliseconds, process queries in no time as well as load pages fast enough to satisfy your impatient customers.
For an online ECommerce site, web traffic through search engines is what determines how much of a return you would get on your investments. Magento is once again, one of the best in this criterion, as it completely takes away the hassle of creating clean SEO optimized URLs, meta tags, and meta descriptions with keywords, category structures, and a lot more. All of these features being already built into its source code, it ensures that your site is search friendly, while saving you an incredible amount of trouble and time.
Nowadays people use the internet from their smartphones and tablets a lot more than from a computer, because they are constantly on the move, and prefer the compact and mobile alternative that these offer. So, for any online ECommerce store, having a mobile-optimized website is a must, and Magento has got you covered! The HTML5 capabilities of Magento, along with its audio visual and drag and drop capabilities, gesture-based controls, and image scaling for varying screen sizes make it extremely easy to develop a mobile friendly website.
As your site grows in size and scale, you keep needing to add more and more latest features to stay ahead in the competition. This is where most other ECommerce platforms charge exorbitant rates for each new feature that you add, racking up expenses. Magento, on the other hand, being open source, does not need you to make any additional expenses, however much your site grows. There are no limits on the number of SKUs, products, and product lines which can be uploaded and displayed on the platform.
Most websites let you run only one store on one system. Magento, however, can run multiple stores on the single common backend system. Each of your websites can have completely different layouts and design corresponding to their own stores, even with different, unique domains for each site. You can manage all of them simultaneously through a single admin panel, while managing sales and customers from a single database as well.