We all know what Google does, and how to use it to look for something we need. From looking up spellings of words we do not know, to searching for the best deal on a cell phone we want to buy, as a customer, we simply type in the relevant information and check the links we get as results. Now when google fetches the results, users usually check the very first results and thereon, instead of going to a specific result page and checking the links there. Search Engine Optimization is the art of getting your website optimized so that search engines like Google, Yahoo, and others have a clear understanding of the content on your site, so that it is recommended in the top results. This results in more potential customers being directed to your website, and therefore, increased, free promotion!
Search engines try to do their jobs as best as possible by referring us to websites and content that is most relevant to what the we are looking for.
So how exactly is this relevancy determined? Search Engine Optimization
Keep in mind who is going to look for your products or services, and how they are going to do the search, i.e., what keywords are they going to type into the search engine? For example, if you run a cupcake business, your keywords should be the obvious search words, like “cupcakes”, “sweets”, “desserts”, “baked goods”, “pastries”, etc. So you need to try to include all the relevant keywords in your title, URL, headings, meta tags, etc. However, while doing this, you should also stay relevant, and make sure you have not artificially included an excessive number of keywords (more than 10%), which has a chance of getting you banned from search engines.
Keyword strategy is not only important to implement on-site, but should also extend to off-site media platforms, which is why you need to keep in mind multi-channel optimization. These multi-channel platforms include:
Being consistent with keyword phrases within these platforms will not only help create awareness of your brand, but also train users to use the specific phrases that you’re optimizing for.
In addition to optimizing your site for being viewed on a computer, make sure to focus on mobile and tablet optimization as well as other media.
Reach out to others in your field, cross-blogging as much as possible. When you do a guest blog post on someone else’s site, you will get access to their followers, and also get their website pointing to yours, through hyperlinks in your blog post. You should also invite that person to blog on your site, then ask her to promote the blog post through her network. So once again, you will increase the number of links pointing to your site. In return, you should also promote that individual’s site through your own network – especially your social media pages and your mailing lists.
If 50 sites dedicated to cupcakes are pointing to yours, the search engines will see your website as popular and reliable in the cupcake industry. The higher the number of websites pointing at yours, the more important the search engines will consider your site to be. If, for example, a corporate website such as Betty Crocker or a media website like Gourmet magazine points to your site, you would have an extremely high reputation to the search engines, and your ranking will go up exponentially in the world of search engines.
You should always keep SEO in mind while making your website, and follow the best practices to maximize the ranking of your website. Skipping the basics of SEO will only leave your site’s foundation completely messed up and hinder you from fully maximizing your revenue opportunities.