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The flow we maintain for a better UI/UX approach in Vyrazu Labs
If offering the best comfort level to the users has a way, that way is nothing but a good UI/UX design. Just a small inconvenience can make you lose a lot of users and you will see them at your competitor’s place. Hopefully, you are not going to face such a situation when Vyrazu Labs is around with its advanced UI and UX design services. We offer services that make you best satisfy your customers and result in increased users and sales. We help you to win the confidence and trust of your users and make them use your site/app again and gain. The user retention rate will not be a matter to worry about anymore, as we deliver the ease your users are in search of. Steps UI/UX approach in Vyrazu Labs include:
- Market and user research
- Analyzing user requirements
- Generating winning ideas
- Turning ideas into prototypes
- Testing the design
UI/UX approach in Vyrazu Labs
UI/UX approach in Vyrazu Labs: Mind Mapping
We find mind mapping extremely helpful for concept enrichment. And that’s why our UI/UX design journey starts with mind mapping tools. It helps us to understand as well as represent how ideas and other things are connected to a central idea. We use advanced mind mapping tools to generate, visualize, organize, and classify ideas. It lets us easily get patterns and insights that satisfy the key design criteria of our clients.
UI/UX approach in Vyrazu Labs: User Persona
A user persona represents the characteristics of many users. And that’s why we spend a sound time researching as well as preparing user personas. We craft user personas that easily make our clients and related teams understand the exact requirements, goals, and behavior patterns of the target audience. It also delivers an effective design brief that can really take the system to the next level. We use advanced tools like Uxpressia, Xttensio, Userforge, and so on for this purpose.
UI/UX approach in Vyrazu Labs: Empathy Map generation
In this step, we prepare a map for each user persona. Understanding the mindsets of various users is challenging. But we make it possible with our long working experience, expertise, and best resources. When we can know what the target users are in search of or how more comfortable the process can be for them, we design the best things. This step includes more and more research, meetings, planning, rough sketches, and best tools.
UI/UX approach in Vyrazu Labs: Customer Journey
Customer journey mapping is an extremely important step in our UI/UX design approach. It influences the conversion rate. Or we can say that a successful customer journey mapping makes us enjoy an increased conversion rate. Customer journey mapping is all about creating a road of comfort for the customers so that they can easily accomplish the goal. If the road plan is complicated, it will result in the loss of lots of customers.
UI/UX approach in Vyrazu Labs: Competitor Analysis
Competitor analysis is truly important as it makes us see the product or solution from the back of our hands. If we do not see it from a different angle, we will not be able to find the flaws. While competitor analysis, we check what they change in their websites, what the internet talks about them, and simply transform customer feedback into data. When we have all insights, we can definitely design a future-proof & competition-proof solution.
UI/UX approach in Vyrazu Labs: Ethnographic study
How users interact with things that we must know before putting our hands in the final design. And in order to make that possible, our ethnographic study is really effective. Based on the requirements of the project, we take both ways. I mean we do both- passive observation and active participation. Once we get all the required information to create the next-winning thing, we move to the prototyping step.
UI/UX approach in Vyrazu Labs: Prototyping
From designing the ideas on the appears to create clickable prototypes, we do everything in this step. Based on the project type and its requirements, our prototyping and wireframing works differ from one project to another. In order to find the flaws earlier, we perform comparatively quick wireframing and prototyping. Once we are done with prototyping, we move to the testing step.
UI/UX approach in Vyrazu Labs:Testing
Testing is the final step of our UI/UX design process. We start testing the clickable and non-clickable prototypes in this step. Designers and quality analysts work hand in hand in this step, find out the minor to major flaws and fix them as soon as possible. In this step, we also gather reviews from our networks, stakeholders, and clients, and make the necessary improvements instantly.
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